In this advertisement from Nike, a young, fit man is wearing Nike’s latest shoe: Lunarguide +3. To the side of him, Nike’s typical marketing strategy is to have their text in large, bold print to catch the customer’s attention. In this case, the text says “HIT THE ROAD NOT THE WALL” and underneath in smaller, but visible print, “NIKE LUNARGUIDE +3.” Although not many words, the text and athlete are of equal balance in the advertisement, which emphasizes the importance of the slogan. Moreover, by having a fit man instead of an overly muscular man, Nike is able to have customers feel like the man is somewhat relatable.Nike being a reputable source for athletic wear, it is fair to say that this advertisement is strong due to my personal experience with Nike. I have always relied to going to the Nike store to buy running shoes and other equipment because I know its supplies are of great quality. Since Nike is a big business, it is unlikely that Nike would advertise poor quality running shoes because it does not want to lose its loyal customers. So far, I have not been disappointed by my purchases from Nike.
Overall, I do believe that this advertisement is effective. The layout of the ad is professional, which shows that Nike is experienced and has the money to have good advertising. Having money for advertising is important because obviously that money came from the profit of the sales the company has had in the past.
I agree with your Nike statement saying how since Nike is a big and famous company, they wouldn't be selling shoes that are poor quality that will be worn out easily. I usually don't read their advertisement because I think even without the advertisement, people will still buy Nike products just because it is Nike. But in the advertisements they have, they usually use like really fit people so it will attract others. I bought a shoes from Nike like 5 years ago, and it still isn't worn out. I wear it often too so I think Nike is a good company and their advertisements might be the reason. I'm not too sure.
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ReplyDeleteI enjoyed reading your post and i liked how you chose to discuss a Nike advertisement! I absolutely love Nike, they have never disappointed me and their products are great and comfortable! It's true they do always use really fit individuals wearing all Nike clothing, shoes, and accessories, which is great because it makes it more realistic for their advertisement using a fit individual rather than a super muscular man. I thought that was a great insight on how you added that to your post. Nike has made some great advertisements lately, they know how to persuade us easily. I don't think they even need to have any words in it, just the picture and it says it all pretty much. Great Job!
I also enjoyed reading your post. I thought it was very thoughtful and insightful. I never even thought about how having a fit man would alter a viewer’s perception but it really does! Having a fit man over a muscular man really does make this advertisement more relatable to normal people. That connection is what draws more people to Nike and what attracts more customers. I also rely on Nike for my running shoes and equipment because it is such a big brand and it is very trusted by many people. I also agree that this is an effective form of advertisement.
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